“I'm just being OCD.” *giggle* …No. You’re not. Because Obsessive Compulsive Disorder is not simply an appreciation for symmetry and organization. It’s not a preference for perfection. Those who battle OCD know that “the struggle is real,” in the most literal sense of the phrase. The intrusive thoughts, images and urges that come with this mental health disorder can be completely debilitating, triggering intensely distressing feelings that significantly impact everyday life. Many OCD sufferers attempt to relieve these feelings with repetitive actions. To bring awareness to the realness of this diseases and help end the stigma that surrounds it, we deployed a guerrilla campaign acknowledging common compulsions. Each piece directs those who may be experiencing similar symptoms to a resource for education, awareness and treatment options.

AWARDS

GRAPHIS - GOLD
CLIO - BRONZE
MILWAUKEE 99 AWARDS SHOW - TWO GOLDS

Agency // Serve Marketing
Client // International OCD Foundation
Executive Creative Director // Gary Mueller 
Art Director // Nick Heiser
Senior Copywriter // Sam Smith 
Copywriter // Ali Coates
Account Supervisor // Laura Gainor 
Account Executive // Lauren Sutter 
Print Production Manager // Rob Birdsall