RENO TAHOE BRAND CAMPAIGN
COPYWRITING & CREATIVE CONCEPTING
Reno Tahoe is a place of great contrast. It’s evident in the name itself. This is where the country’s largest alpine lake meets the Biggest Little City in the World. The inherent tension in contrast fuels the energy of the destination, encouraging residents and visitors to seize life, refuse conformity, and explore infinite possibility. The contrast concept serves as the creative campaign platform that represents Reno Tahoe’s brand value of ambition
AWARDS
ESTO finalist for Branding and Integrated Marketing campaign
VIDEO
Launch video for brand campaign
Winter brand video
OUTDOOR
RADIO
Agency // BVK
Executive Creative Director // Kevin Kriehn
Group Creative Director // Nick Pipitone
Senior Copywriter // Sam Smith
Senior Art Director // Katelyn Tierney
Producer // Jessica Farrell
Account Team // Marie Haas, Victoria Simmons
Video // Quinn Hester
Photo // Jordan Lutes, Dani Gillcrist