WYOMING BRAND CAMPAIGN
COPYWRITING & CREATIVE CONCEPTING
Wyoming isn't for the faint of heart. Its vast wilderness and awe-inspiring landscapes challenge residents and visitors to venture further - both physically and intellectually. To reach the state's uniquely inquisitive audience, we paired breathtaking visuals with thoughtful statements that tap into their curious and adventurous mindset. This campaign asks many questions, most of which can be answered within the epic intimacy of Wyoming.
“The work has just the right balance of beautiful landscape shots and copy that manages to be lighthearted without taking away any of the grandeur.”
VIDEO
Content video featuring Sofia Sanchez and family with Teton Adaptive Sports // Directors Steve Hoover & Kevan Funk, DP Oli Millar, Line Producer Alex Friedman
Content video featuring Hike Like a Woman
Content video featuring Backwards Distilling Company
Content story featuring Dusty Tuckness, bullfighter
DIGITAL BANNERS
RADIO
Agency // BVK
Executive Creative Director // Brian Ganther
Group Creative Director // Matt Herrmann
Senior Copywriter // Sam Smith
Senior Art Director // Katelyn Tierney
Producer // Jessica Farrell
Account Team // Marie Haas Bridget Wirth, Victoria Simmons, Corey Sampson
Photo // Jason Lindsey, Andy Bardon
Director // Andy Maser
DP // Chris Cresci